The visually appealing design can get you more people on your landing page. And, the importance of keeping your site enticing is way more necessary than you think. You shouldn’t pile stuff on the page and make it hard to see. Make minimalism your friend: keep the design clean and simple. If you want to convince people to purchase from your site, remove all the clutters that create distractions.
All you need to do is to establish a connection with all the people who visit your website. To achieve that, you have to tell a visual story. It’s never the best practice to overwhelm your visitors with all the information load at the first look. Let them enjoy sip by sip. A smoother transition from learning toward purchasing can be a memorable journey for users. By the way, consistency is the most crucial thing while designing the landing page and creating email content.