Brand Resources and Guidelines
Welcome to Fluent Forms Brand Resources. This page provides guidelines, logos, and assets to ensure consistent and proper representation of the Fluent Forms brand.
By downloading or using Fluent Forms brand assets, you agree to comply with our Trademark Usage Guidelines.
⚠️ Important: Unauthorized use or violation of these guidelines may result in revocation of your license to use Fluent Forms branding materials.
For questions, please contact support@wpmanageninja.com
Fluent Forms
Logo Usage
Our primary logo combines our brandmark, the Cartee Stripe, with our wordmark. Wherever possible, we aim to use the primary logo in full color. Please note, the “F” in Forms is always capitalized in the logo; this applies consistently, regardless of usage context.
Primary Logo
This is the primary Fluent Forms logo and should be used in its original form whenever possible.
Inverted Primary Logo
This version uses a white wordmark to ensure optimal legibility on dark or visually complex backgrounds.
Monotone Logos
Monotone versions of the Fluent Forms logo are designed for simplified applications where full color is not suitable. These variations are ideal for printing, embossing, or other limited-color scenarios.
Some scenarios may make it impractical to use our primary or inverted full-color logos, such as:
Logo and Icon Usage
Fluent Forms logo and the Cartee Stripe (icon) performs best when given ample clear space, ensuring it has room to breathe and maintains visual impact.
Minimum Size
To maintain the visual integrity of our logo, do not scale it below 150px or 53mm in width.
Digital
150px (width)
53mm (width)
Don’ts
To maintain the integrity of the Fluent Forms brand, avoid the following logo misuses
For Video Makers
Colors
Our signature color is blue, and various shades of blue serve as our core color palette. These colors are essential components of our brand identity.
Best-Practice Banner Dimensions
These layouts provide quick-reference guides for 1:1 and 9:16 banner sizes, each with clear “safe zones” for logos and text. Following the width calculation (width ÷ 10 = x) ensures consistent margins and a polished visual. Avoid placing key elements where “Don’t Place the Logo Here!” is marked to keep your design clean and professional.
