Brand Resources and Guidelines

Welcome to Fluent Forms Brand Resource Hub. This page provides guidelines, logos, and assets to ensure consistent and professional representation of the Fluent Forms brand.

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Fluentforms brand hero

Fluent Forms Icon

The Fluent Forms icon captures our brand at a glance. It’s perfect for tight spaces, app icons, or anywhere you need a simple yet powerful visual mark.

Primary icon

Primary Icon

Secondary Icon

Secondary Icon

Monotone Dark Icon FF

Monotone Dark Icon

Monotone Light Icon

Monotone White Icon

Fluent Forms Logo Usage Guidelines

The Fluent Forms logo pairs our distinctive abstract ‘F’ icon with the Fluent Forms wordmark.

The primary horizontal version is recommended for most applications.

To maintain clarity and impact, avoid using the logo at sizes that compromise legibility, and always use the official logo files provided.

Logo Scale Guidelines

For smaller applications, use the dedicated small-size logo variation. It’s optimized for widths between 140px and 240px to maintain clarity and visual balance.

When the logo needs to appear even smaller, between 30px and 70px in height, use only the Fluent Forms icon. Avoid using the stacked logo at these sizes to preserve readability and brand consistency.”

Dos and Don’ts

When it comes to using our logos, there are several important dos and don’ts to keep in mind. First, always ensure that you use the logos in their original form without any alterations.

FF Primary Logo
FF Secondary Logo
FF Primary Logo

Do

Use the full-color logos only on white, black, or blue backgrounds. When placing the logo on a photograph, ensure the logo is positioned over a white, black, or darker area of the image to maintain visibility.

FF Monotone Dark Logo
FF Monotone Dark Logo
FF Secondary Logo
FF Secondary Logo
Don't use logo 1
Don't use logo 2
Don't use logo 3

Don’ts

Don’t use the full-color logo on any background that fails accessibility. Always make sure it’s easy to see and has proper visual contrast. And do not alter any part of the logo’s color (logomark and wordmark).

FluentForms don't use 1
FluentForms don't use 1
FluentForms don't use 3
FluentForms don't use 4

Brand Color Palette

Use these color proportions in any layout or collateral design. Text should always be set in dark grey (Text Color). Use the secondary color for buttons and focus areas. The primary color is Fluent Forms main brand color; use it as a neutral tone or wherever brand representation is needed.

#2C6CFF

CMYK 35, 19, 0, 55

Primary

#273050

CMYK 95, 63, 0, 0

Secondary

#08A1FF

CMYK 38, 25, 0, 0

Accent

#696F84

CMYK 42, 25, 0, 95

Text

Icon’s Guidelines

Dos

  • Do use enough space around our icon to avoid clutter and prevent confusion with other brands or products.
  • Do make sure to keep the proportions and aspect ratio equal.
  • Ensure our logo and icon are large enough to be legible.
  • Do include our icon when linking to our websites or products.

Don’ts

  • Don’t alter our icons’ colors or shapes, or combine it with other elements.
FluentForms don't use 5
  • Don’t feature us or our logos on any age-restricted, drug-related, or illegal content.
  • Don’t imply partnership, endorsement, or association unless you have direct approval from WP Manage Ninja LLC leadership.
  • Don’t use names, logos, or other materials that imitate or could be confused with the Fluent Forms brand or WPManageNinja products.

Writing Guidelines

The do’s and don’ts of talking about Fluent Forms in your content or copy.

Dos

  • Do display the name “Fluent Forms” with proper capitalization and spacing, except when used as a web address.
  • Do use the same font style and size for “Fluent Forms” as the surrounding content.
  • Do ensure the name “Fluent Forms” is legible in all copy.

Don’ts

  • Don’t abbreviate or use “Fluent Forms” as a verb.
  • Don’t display the name “Fluent Forms” with without spacing or as “FluentForms”
  • Don’t attempt to style the name “Fluent Forms” using our brand fonts or similar fonts in text.
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