Brand Resources and Guidelines

Welcome to Fluent Forms Brand Resources. This page provides guidelines, logos, and assets to ensure consistent and proper representation of the Fluent Forms brand.

FluentForms

By downloading or using Fluent Forms brand assets, you agree to comply with our Trademark Usage Guidelines.
⚠️ Important: Unauthorized use or violation of these guidelines may result in revocation of your license to use Fluent Forms branding materials.
For questions, please contact support@wpmanageninja.com

Fluent Forms

Logo Usage

Our primary logo combines our brandmark, the Cartee Stripe, with our wordmark. Wherever possible, we aim to use the primary logo in full color. Please note, the “F” in Forms is always capitalized in the logo; this applies consistently, regardless of usage context.

FluentForms Primary Logo

Primary Logo

This is the primary Fluent Forms logo and should be used in its original form whenever possible.

FluentForms Inverted Primary Logo

Inverted Primary Logo

This version uses a white wordmark to ensure optimal legibility on dark or visually complex backgrounds.

Monotone Logos

Monotone versions of the Fluent Forms logo are designed for simplified applications where full color is not suitable. These variations are ideal for printing, embossing, or other limited-color scenarios.

Some scenarios may make it impractical to use our primary or inverted full-color logos, such as:

  • When production budgets only allow for single-color printing
  • When accurate color reproduction cannot be guaranteed
  • When placed on busy or heavily patterned backgrounds
  • When the background lacks sufficient contrast for clear visibility
FluentForms Monotone Logos
FluentForms Monotone Logos

Logo and Icon Usage

Fluent Forms logo and the Cartee Stripe (icon) performs best when given ample clear space, ensuring it has room to breathe and maintains visual impact.

Logo and Icon

Minimum Size

To maintain the visual integrity of our logo, do not scale it below 150px or 53mm in width.

Digital

Digital

150px (width)

print

Print

53mm (width)

Don’ts

To maintain the integrity of the Fluent Forms brand, avoid the following logo misuses

Group 1321318263 1 55090

For Video Makers

Dos
  • Use high-resolution files (SVG/PNG/MP4 provided).
  • Use the original colors and animation timing.
  • Ensure background and music do not overpower the logo reveal.
Don’ts
  • Don’t alter the logo colors or animation sequence.
  • Don’t overpower the logo by effects (glow, shadow, etc.).
  • Don’t stretch, crop, rotate, or distort the logo.
FF Logo 55090

Colors

Our signature color is blue, and various shades of blue serve as our core color palette. These colors are essential components of our brand identity.

FF Blue B 80 #153759
FF Blue B 60 #215081
FF Blue B 40 #2E69A8
FF Blue B 20 #3A82D0
FF Blue Base #469BF8
FF Blue W 20 #6BAFF9
FF Blue W 40 #90C3FB
FF Blue W 60 #B5D7FC
FF Blue W 80 #DAEBFE

Best-Practice Banner Dimensions

These layouts provide quick-reference guides for 1:1 and 9:16 banner sizes, each with clear “safe zones” for logos and text. Following the width calculation (width ÷ 10 = x) ensures consistent margins and a polished visual. Avoid placing key elements where “Don’t Place the Logo Here!” is marked to keep your design clean and professional.

For 1:1 size Banner
For 1:1 size Banner
Width÷10=x 512÷10=51.2
For 9:16 size Banner
Group 1321318152 55090
Width÷10=x 512÷10=51.2