This logo design questionnaire helps graphic designers, branding agencies, and creative studios collect detailed client preferences and project requirements before starting logo work. Structured in four steps, Your Business, Project Scope, Style & Personality, and Budget & Timeline, this form ensures designers have everything needed to create on-brand, on-budget logo concepts.

The business section collects client name, email, company name, tagline, website, industry, business description, and target audience. The project scope step clarifies whether it’s a new logo or a redesign and what deliverables are needed: primary logo, submark, favicon, social media kit, style guide, or business card design.

The style and personality section asks about preferences, logo styles, icon vs. text preference, typography feel, brand personality traits, color families, primary and secondary color picks, and colors to avoid. An inspiration section lets clients share admired logos, upload reference images, and specify where the logo will be used.

The final step captures the budget range and timeline, along with any additional notes. This comprehensive intake ensures designers can deliver aligned, effective logo concepts in the first round.