This SEO audit form helps agencies, consultants, and digital marketers collect client website details and optimization goals before conducting audits. Whether you’re offering free site audits, lead generation services, or paid SEO assessments, this form captures the essential information needed to evaluate site health, keyword strategy, and current tool usage.

The form collects website URL, business name, and contact email for identification and follow-up. An open-ended question asks about main SEO goals, helping consultants understand priorities like increasing organic traffic, improving rankings, fixing technical issues, or boosting conversions.

A yes/no question asks whether the client currently uses SEO tools, with a conditional field appearing to list specific tools if applicable. A final field captures main target keywords, giving auditors insight into the client’s current keyword strategy and focus areas.