6 Tips for Mobilizing Lead Generation by SEO

Search Engine Optimization (SEO) is not just a technical term. It has become one of the most impactful channels. 

Businesses that want to outshine their competitors and generate more leads have to take the advantage of SEO. Otherwise, they’ll be in no place to compete. 

Lead generation is a basic need of marketing. That’s what businesses compete for. And with SEO, this competition gets heated. 

This guide will provide you with tactics that can help boost your lead generation by SEO.

How SEO can help in lead generation?

It’s 2024 and SEO outplays every other tactic for lead generation in both b2b and b2c marketing!

Even with the best products, if you fail to address SEO, you’ll fail to reach your target audience. Utilizing SEO can make a difference in your lead generation.

The ways SEO helps with lead generation: 

• Promoting brand awareness
• Building trust and credibility
• Increasing ROI
• Outplaying rivals

6 tips to utilize SEO for lead generation

1. Start with your website 

Audit your website

It all starts with your website when we’re talking about SEO. Until you find the issues with your website, no other effort can make an impact. 

Try to find even the minuscule issues inside your website. Create a list and take action on them. The issues can be outdated content, broken URLs, unavailable images, outdated SEO practices, and etc.

Here are some first-aid solutions to resolve issues on your site: 

• Cut the fluff texts on landing pages 
• Optimize user experience for both PC and mobile
• Update SEO practices according to new search engine update
• Include a catchy CTA
• Use a live chatbot to engage with the visitors
• Use sign-up forms on your landing page

Optimize for the best loading speed

People are so busy nowadays that even a second change in your site’s loading time can affect your business. The increase in loading time leads to an increase in bounce rate. It negatively signals the SERP and your ranking gets hurt. So, be careful because every second counts.

Some suggestions to improve your site’s loading speed: 

• Get a good hosting 
• Don’t use heavy pop-ups or animations on landing page
• Make it mobile-friendly
• Optimize images for best loading speed
• Repair broken links
• Remove spam comments

2. Perform keyword research

Keyword research is the heart of SEO. Searching for keywords that your potential customers search for is the key. That’s how you can reach them and fulfill their intent. Your keyword strategy should follow the marketing funnel.

Few suggestions for you to get started with keyword research: 

• Use keyword research tools (eg –  Ahrefs, Semrush, Moz) 
• Choose keywords for different marketing funnels 
• Find your SEO sweet spot
• Focus on inbound content creation with those keywords

3. Tweak on-page optimizations

On-page SEO is your bilingual companion who can speak to Google. You drop hints about your content, in a language that Google understands.

You need to optimize your content for: 

• User experience 
• Bounce rate and dwell time
• Search intent
• Page loading speed
• Click-through-rate
• Desktop and mobile devices

The components that are used for on-page optimizations are: 

• URL
• Title tag
• Meta description
• Heading tags
• Alt texts
• Keywords density 
• Content
• Internal linking
• Image size
• Mobile-friendliness

Some important suggestions regarding on-page optimization: 

• Include your targeted keywords in title tags and meta descriptions
• Use secondary keywords in h2,h3 and other heading tags that also fulfill search intent
• Use a table of contents to give a quick overview
• Introduce key takeaways at the beginning of your content
• Don’t stuff keywords
• Choose relevant anchor text for linking

3. Write SEO blogs 

When you are done with your keyword research, now’s your time to shine. Blogs can be a great way to reach your audiences. Though it doesn’t ensure instant sales, it ensures sales in the future. 

A few things to keep in mind while writing blogs: 

• Search for topics related to your niche’s keyword
• Find out what your customers want to know about
• Understand what problems your customers face 
• Provide detailed and realistic solutions
• Keep the content relevant
• Produce content for each stage of the marketing funnel
• Use a call-to-action 

4. Promote your content on different social channels

On average, internet users worldwide spend 2 hours and 20 minutes a day on social media. That describes how important social media is for marketing. That’s why your presence on popular social channels is needed.

It’s arguable that social media has an indirect correlation with SEO. Social media can be a great way for brand awareness. Promoting your blogs or other contents on social media can lead people to your website. Promoting your contents on those media in different forms, also repurposing them is a great source of SEO.

5. Dedicate efforts on link building 

Building links is a great source of trust and authority. Search engines prioritize you when you have a decent authority. Also, links are used to back the words up that you write in a blog. That’s why linking with a credible site is a great way to prove your point.

Two types of links:

Internal links: Adding a link to one of your pages that redirects the visitor to another page on the same website.

Backlinks: Getting a link from or to independent websites with higher domain authority.

Actions to acquire backlinks: 

• Create high-quality contents 
• Find relevant websites and apply for guest posting
• Ask people for link insertion in exchange for something valuable
• Create well-crafted infographics so people are motivated to link back to them
• Write well-researched statistical content so people can link back to them when they need to support an argument

6. Compare with your competitor 

Your competitors are the best teachers. Try to learn what’s working for them and what’s not. Don’t mimic their moves, but analyze them. 

Identifying your competitor’s lacking can be your game-changing move. Fill up the void and offer solutions that greatly benefit the customers.

In addition, investigate your competitors’ conversion rates. It’ll assist you in determining how much you should expect from your lead generation campaign, as tactics and results vary industry-wise. So, your targets should stay realistic.

An SEO competitor analysis tool lets you check where most of the traffic is coming from, the top-performing pages, blogs, etc. If you have a new business, then a competitor’s analysis will be a guiding light to designing your marketing and sales strategy. 

What’s next

Utilizing SEO for lead generation isn’t an instant solution. It takes time and effort to see the results. So being patient is a must.

SEO is an ongoing process. You need to invest time and effort in the long-term to win the game. Search engine update comes and tactics for SEO changes. That’s why stay updated for the best SEO practices. 

Let us know your SEO practices for lead generation in the comments below!