Best eCommerce Holiday Marketing Ideas for 2025

“Away from home, away from home
Cold and tired and all alone
Yes, I’m 500 miles away from home”
– 500 Miles Away From Home
Song by Bobby Bare

This famous song reminds us of the appeal of emotion for homecoming, especially at festivals. Every festive occasion touches our emotions through waiting, greetings, gifts, and shopping. That’s how every holiday comes with great sales opportunities. eCommerce marketplaces, brands, and sellers come with spectacular eCommerce holiday marketing ideas during colorful fests.

You might have strategized high-end marketing plans throughout the year, but if you still need festival marketing ideas, you should differentiate your approaches by now. 

Stand out from your competitors by applying these strategic and innovative holiday marketing ideas for sustainable sales growth of your eCommerce business.

Why do you need unique eCommerce holiday marketing ideas and strategies

eCommerce holiday marketing strategy is distinct from general marketing as it needs to connect to specific cultures, emotions, and search intent.

As you know, prospective customers are more determined to purchase when they visit your online shop a few days before a festival. Unique holiday marketing ideas can help you leave a positive impression on visitors that lasts longer if you maintain the festive spirit.

Holiday marketing has some special entities –

• It enhances your brand awareness
• The entire eCommerce industry generates more sales during holidays
• Buyers tend to buy bulk products during holiday shopping
• You can reach your target audience easily
• You will get a huge number of first-time visitors
• Big discounts are more reasonable during holiday marketing campaigns
• Requires parallel competition with the offline and online sellers

eCommerce holiday marketing ideas to grow your online sales

A stat by Emarketer shows how the eCommerce giant Amazon acquired a record-breaking holiday season and raised revenue by 14%.

You may not expect to reach the mountain that Amazon has made over the years. Anyway, there must be some tactics that can expand your online sales immensely following some simple steps applicable for all niches.

Engage your audience through your online presence

As an online seller, one of your primary goals is to connect your buyers to the channels you represent yourself. Engagement is the key to opening the opportunities to drive them to buy your products happily.

Try to manage these must-do eCommerce holiday marketing strategies while representing yourself.

Design a landing page that opens up the festive mood

Remind your website visitors that they are close to a heartwarming festival. Ensure that the homepage of your eCommerce site gets decorated with various perspectives of a holiday you target. That’s why you should keep changing the look of the first page where you want to make the buyers stay.

For instance, see this landing page template downloaded from Freepik. Visitors can easily hope that something amazing for Thanksgiving is available here. 

It’s your call how you represent your welcoming tone. What else can be more captivating holiday marketing campaign ideas for eCommerce?

Publish social media posts that embrace the trend

You can use your social media channels to target sales boosts on various holiday events. Posting engaging content regularly can help you run successful holiday campaigns.

For example, an Instagram reel made once can be used multiple times for the same occasion on different social channels.

Display a countdown to turn the ‘maybe later’ into ‘now’

It’s always ‘yet to come’ until someone reminds you that time is flying. Apply the same trick to your customers. Remind them that a Valentine’s card has no use on 15th February.

Holiday-specific categories to simplify shopping

It’s always better if your eCommerce store has specific categories for every holiday or event to strengthen your eCommerce holiday marketing strategy. Keeping everything inside the same box is useless and chaotic when you sell products of various seasons.

Build precise contact forms targeting every event

Create a contact form that visitors can’t ignore. Then store the visitors’ contact info for the upcoming holidays and bring them back repetitively.

Why create simple forms if you have a dynamic form-building plugin that allows you to build amazing conditional logic-powered contact forms whenever you need them?

Execute powerful content planning

In digital marketing, almost every big idea comes from or gets implemented through exclusive content. Irresistible content pushes your prospects to make a deep dive. 

Shorten, expand, or reshape your current content strategy rather than starting over a new one. You can compare this to adding sugar to the milkshake to make it tastier. You can compare this to adding sugar to the milkshake to make it tastier.

Build emotional connection

Creating emotion using content is like holding a mirror before your customers. Reflect on their emotion where applicable or their desire if the holiday is deeply connected to them. It’s treated as one of the mastermind eCommerce holiday marketing ideas.

Let them help listen to you by gently poking their emotions. Whether it’s nostalgia or excitement, sell it through the content.

Represent holiday traditions and vibe

If you search for ‘Halloween’ on Google Images, you will probably see nothing but more and more pumpkins looking at you. That’s how the search engine reads the vibe, so, understand how people will like to see it.

Even if someone comes to your eCommerce store without considering the festive vibe, make the best use of the time. Remind that the occasion is closer through festive design.

Integrate several payment options

Buyers don’t hesitate to spend from their savings on holidays. What if your buyers want multiple payment options but your site doesn’t offer? It’s never too late to integrate more than one payment solution into your site.

Use tools like Fluent Forms payment feature to offer multiple payment options for your WordPress website. Fluent Forms payment system is faster and user-friendly, with seamless features like adding coupons, currency customization, transactions database, recurring subscriptions, etc.

Decorate your holiday marketing calendar with user-generated content

Customers promptly become your unofficial spokesperson when they write for you or speak for you. But they might have no interest in creating content for you. But, once you can relate your presence to their lifestyle, they will feel like joining you through creating social media posts, reels, or stories.

Don’t hesitate to ask for content from your users. This content could be a review or their honest opinion about your brand through social media posts or a custom user-generated content page. All you need is to relate their mindset to your holiday storytelling.

Before that, ensure your regular buyers remember your name and logo, regularly communicate with them on social media, reply to their comments, or attend to their emails.

Attract and engage with video content

Whether it’s a meme, tutorial, or ad, video content always increases the probability of increased conversion. People like to watch the content of the awareness stage visually and then directly drive to the page where the final solution is destined.

You don’t need to sell your product at first impression. You can attract buyers like this Halloween Discount video by Wpmanageninja, which has explained interesting attributes in minutes.

or you can showcase a Black Friday video like this –

Awake your customers who fell asleep

End-to-end customer communication works insanely for those who previously made an action but haven’t visited your storefront lately. Other times, those sleepy customers might get bothered seeing your emails.

Change your customer retention approaches by filtering the buyers efficiently. It will be effective if you send notifications to your old customers before the same occasion they visited your store earlier.

Filter before retargeting your audience for holiday shopping

If you spend a lot in retargeting your customers, then it’s ok. Otherwise, you need to curtail your user list to make it precise. Not every customer will buy from you during the total holiday season. They must have specific reasons and seasons, so you should conduct extensive customer feedback surveys, analyze the results, and divide them into various categories. Use different approaches to contact different customer categories, see which message tone goes well, and drive the most conversion.

Send personalized emails during holiday season sales

Whereas one customer prefers having discounts, the other may look for new arrivals. If you analyze the information you already have, you can send personalized emails to them. Creating custom emails for every customer might be hard, but you can group them based on their interest and send personalized emails.

An umbrella with a 70% discount doesn’t attract those who love to enjoy comfortable home time watching Netflix when it rains. Categorize your customers into different groups based on interest, age, or demographics and create irresistible offers.

Do influencer marketing

A common product can go viral when an influencer does a reel or TikTok about it.

Now comes the question of finding the right influencer who specifically talks about your niche. It’s just a reminder that influencers are everywhere, on Instagram, Facebook, X, LinkedIn, TikTok, you name it. You just need to identify the right one and communicate with them.

Most influencers offer media kits on their websites, with detailed information about their sponsorship offerings. Read them, and if you can’t find them on their website, email them to inform you. Influencers are open to partnerships with brands, all you need to do is position yourself as a good opportunity for them.

Apply irresistible CTA copy

Your eCommerce store possesses many clicking options through CTA for the buyers whenever they land on the page.

Do they click on every button? No, they search using the search bar or click on the interesting options. The search bar helps the users find the product they are looking for. But interesting CTA buttons will help visitors to convert into customers if you can optimize the CTA copy well.

It’s one of the most effective holiday marketing hacks to grab users’ attention with exciting offers right before they start scrolling. You can change their no-click and bounce mindset to stay and buy.

Make your offer for a limited time

Don’t offer something you regularly offer in the holiday season. In this case, you might make an offer that starts right on time when the holiday vibe starts and ends when the festival fades.

It’s better to have some items to represent the culture of a particular event for which you are ready to offer something big.

Your offer doesn’t need to be like a ‘big discount’ or ‘buy one get one free’ type all the time. Just remind them whatever offer you have made is only available for the festive time only.

Make a lasting connection through gifts

Gifts are universally connected to every occasion. A gift is a token of memory that always remains priceless. You might have offered your customers a gift only once, but they will never forget your name.

All sellers can’t afford to invest in holiday marketing gift ideas, but you can delight a customer experience even with a handwritten thank you note. 

Offer free surprise shipping

Free shipping sometimes helps boost your holiday sales as nobody will withdraw a $10 shipping charge for a $20 product. You can keep your revenue progressive even after offering free shipping in some cases. Free shipping incites customers to buy more and boost your sales.

Drive your customers using coupon codes

Buyers who have a coupon code have already made up their minds to buy from your store. You don’t need to convince them much when they have already copied the code and reached your site to paste it.

All you need is to create effective coupon codes to increase conversion. You can also introduce referral codes for customers who are already loyal to you and ready to refer others.

Things to consider on holiday eCommerce marketing

Holiday marketing ideas also contain some generic marketing strategies you perhaps follow during all seasons. You should push slightly while implementing those strategies for successful holiday campaigns.

Understand your audience

Understanding the audience means following their online movement, interests, and actions. It will be an advanced technique if you can track them on social media or other platforms, and follow what the niche community is interested in. You can also run surveys and polls in small to large groups.

You can use customer feedback forms to collect customer feedback. Fluent Forms is the best WordPress form plugin that makes it easy to create customer feedback forms through its user-friendly interface and drag-and-drop form builder. 

Plan ahead of the holiday calendar

If you find the market gaps, you can stand a step ahead to establish huge differences. Suppose, you are planning for a Black Friday sales campaign, then November will be too late to start. Because, November is the month to count Black Friday revenue, not for designing marketing campaigns.

Interestingly, Black Friday marketing will keep you a step forward in Christmas big sales.

Highlight the way that every occasion sounds big

Every occasion has its specialty, more to the people who participate wholeheartedly. It’s great if you can make it special in your online stores whenever an occasion is about to start. You can expand your holiday marketing efforts through your social media copy,  sharing community-based occasions and directly participating within the community.

Research your competitors’ festival marketing strategies

E-commerce shoppers are used to comparing one online shop to the other ones. Get inspired by your competitors during the holiday sales days too. 

Preferably, you can inspect them in their specialized section specifically to know what changes have been made and why they did so. It’s not about following them instantly or completely, rather you might research the pros and cons and use the insight for later campaigns.

Arrange unignorable customer loyalty programs

You need not reward all buyers but you can introduce all customers to those programs and increase the potential to be a special buyer. 

You can introduce varied loyalty programs to support your holiday eCommerce strategy.

Here you go with some options:

• Higher tiers
• Fan badges
• Reward points
• Simple gifts
• Personalized coupons
• One-time vouchers

Include paid advertising in holiday marketing campaigns

You may wonder why Walmart invested 4.4 Billion Dollars in 2023 to boost their sales through advertising, a report from Statista says so.

Paid marketing assists you to run smoothly over time. When it comes to the success of a holiday marketing strategy, paid marketing paves your way to stand strong amid the huge crowd of online sellers. Paid marketing helps you introduce your brand in front of thousands of potential customers based on personalized targeting. 

Pick the right products to highlight

Selecting a few products to highlight from hundreds or thousands is cool but challenging. In that case, buyer persona and the previous year’s analytics will help you make your holiday marketing strategy foolproof. You need to ask yourself which products satisfy the users while keeping up the brand value.

Make sure the products you are highlighting have these attributes:

• An option for gifting
• Connection with the focused occasion
• Possessing a proper price range
• Satisfactory customer review 

Wrap up

While generating or following eCommerce holiday marketing ideas, you can mix your eCommerce marketing strategies with holiday marketing plans. It’s more about adding useful sales strategies while declining the ones that do not work specifically during the holiday season. 

Every holiday marketing effort needs strategic planning and timing to get the expected ROI. You might need to coordinate with other teams in your organization to pull off a great holiday marketing strategy. 

Remember, no marketing ideas fail when you connect your users to the right sales funnel.