10 Social Media Lead Generation Tactics for 2024

Social media isn’t just a good-to-have tool anymore. It has empowered millions of businesses worldwide till date. 

It is also a powerhouse for lead generation. Most of the brands have been exploiting its lead generation power to increase their top-of-the-funnel numbers.

66% of marketers spend 6 hours per week on social media for lead generation. That’s because among billions of users, you can surely find your potential customers. Capitalizing social media has become a matter of necessity now.

This blog will cover everything you need to know about social media lead generation. Stick till the end to learn all the tactics to capture quality leads. 

KEY TAKEAWAYS

• Lead generation is important for businesses to acquire new customers.
• Social media can be a powerful tool for lead generation because it has a huge user base.
• Generating leads on social media is way cheaper than any other platform. Many free options also exist. 
• The tactics to generate leads aren’t similar for different social media platforms. 

What are social media leads?

The word ‘lead’ refers to a person interested in your product or service. Social media leads are the people who find your business fascinating on social media and provide you with contact information. It can be just their name, email address, or some info about their employer. 

What is social media lead generation?

The name of the process says it all: social media lead generation involves using social media to collect leads. There are many ways to find a social lead. Social media offers a handful of opportunities to collect leads. You need to find the best-fit strategy to collect your social leads.

Why do you need to generate social media leads?

Only a fraction of people who are interested in your business will buy from you. That suggests you need to generate a lot of leads and then scrutinize to find the most qualified ones. 

Social media can be a viable tool for lead generation. Its popularity, structure, and flexibility help you generate leads effortlessly. The four reasons why you should use social media to generate leads are: 

• Reach: Social media has a user base of billions. That means your business will be exposed to a broad and diverse audience. The exposure ensures increase in brand awareness, website traffic, and more visibility. 
  
• Target: 78% of consumers state their purchases are influenced by posts on brands’ social media pages (via Forbes). You can target your ideal customers with relevant content and offers to transform them into paying customers. Social media has sophisticated targeting options for this purpose.
  
• Budget: Social media can save your pocket for sure. It’s the cheaper option compared to the other advertising platforms. Fix budgets, monitor performance and adjust campaigns in real time to get the most out of your social media marketing spend.
  
• Data: Social media platforms offer ample data and analytics tools for tracking lead generation efforts. See clearly through the user behavior and measure ROI to refine your strategies.

How to generate social media leads? 

The process of finding qualified leads on social media is easier than you think. Let’s find out about both free and paid tactics that’ll help you in generating leads.

Free tactics to generate leads

1. Optimize your profile

Your social media profile is the bridge between you and your customers. Only when your customers have a clear idea of what you do will they follow you. That suggests your profile should specifically describe who you are and what you can offer.

Be sure to fill out your profile with your appropriate business description. Also, you’ve got to have a working URL that channels people to a fascinating landing page.

2. Schedule for the best timing

Timing is a crucial factor on social media. If you plan astounding posts for your potential clients, they must also see them. Schedule your posts to go live at the right moment, which is crucial for social media engagement and lead generation.

You can use tools like Notion, Notes, and Trello to schedule and post manually. For automation, SemRush,  Hootsuite, Buffer and Sprout Social-  are the tools you can try.

3. Create memorable content

Creating quality content is what guarantees your social media presence is meaningful. As long as your content is adding value to the audiences, they’ll follow you.

Crafting enjoyable, memorable, shareable contents are the keys. It won’t generate leads directly. But, staying inside your potential customers’ minds can do the job.  

For example, after watching this post, next time you go on a vacation with your pet, won’t you remember Airbnb? That’s how you create an impression. 

To collect sales leads, this kind of posting initiates social engagements. And provides you with info you need to target specific users.

4. Customer testimonials

Captivating your potential customers with stories or reviews from your past or current customers is another free way to collect leads.

The psychology behind this idea is pretty basic. You trust when you see many other people have put their faith in something. 

Focusing on user-generated content and providing real-life case studies work as proof of your business’s legitimacy. It intrigues prospective customers to follow your business.

Don’t you want to lose weight like this lady and become happy?

5. Social listening

Keeping an ear out on social media platforms for mentions or discussions of your products, brand, campaigns or industry- is social listening. Knowing what your potential customers are talking about, and their interests is necessary. 

The art of social listening includes you staying on the lookout for conversations to spot your potential client. Even jumping into the conversations or starting one yourself also works best. 

For instance: This customer doesn’t like the vanilla gift cards from Albertsons. Albertsons calmly handled the issue and asked for further details. 

Jumping into conversations with your customers this way, can give you new insights as well as develop a better image.

Paid tactics to generate leads

6. Targeted ads

Social media ads can be utilized to generate leads. It’s a great way because social media platforms offer specific demographic targeting. You can share your exceptional pitch with a highly segmented audience.

You can build ad campaigns solely for lead generation and include a call to action that asks for contact information. 

Facebook, Instagram or LinkedIn all have features that help you generate lead forms that are easy to fill out. Thus you have your lead smoothly.

7. Run campaigns

Your target is to connect with people. That’s why you should run campaigns that people would happily join.

It may include sharing their moments by tagging you on social media. Thus you can find potential leads and it also builds up a connection for the future. 

This campaign from GoPro connects people from different parts of the world, sharing their most memorable events. That is how people get connected to a brand. 

8. Team up with creators

Collaboration with creators or influencers in the relevant field helps you a lot in building trust. It also creates a pathway to get an untapped audience base from a different channel. 

The way Semrush collaborated with Janet Machuka, a social media expert; helped them to reach a new range of audience.

9. Use chatbots

Nowadays AI has been doing wonders in the business world. Using chatbots has become so common for lead generation. When you design chatbots in a way that they can answer queries of potential customers, it helps in collecting new leads. 

In this way, they understand your business properly and will want to build relationships with you. The chatbots can then ask about personal information of the client for further contact. Thus you can find your qualified leads.

10. Arrange live streams

Social media live streams can be a viable way for lead generation. In this case, you come up with relevant content ideas for live streams, answer your audience’s questions and also ask them to inbox you for further contacts.

It can include your product promotions, providing solutions for the common problems faced by customers, or even how the product solves their problems. 

This way you can get to your desired audience that can become your potential buyer. 

Suggestions for any social media lead generation 

By following the process you can generate quality leads. But, you need to maintain a balance according to your needs. Which parts of the process are necessary for you the most, is up to you. 

Here are a few suggestions before you start your social media lead generation campaign.

1. Don’t roam everywhere

Being on multiple social media is good. But if you are on a platform where your potential buyers do not go, it’s unnecessary. Staying on numerous media doesn’t help that much. 

Stay where your buyers are. Find which media are the best platform for your business and then jump in. Otherwise, your focus might be diverted and a lot of energy will be lost while managing all these social media platforms

2. Understand the platform 

You need to have a proper understanding of how the platforms work. Facebook, Instagram, X (formerly Twitter), or Linkedin- they have their way. You need to follow their way to utilize their platform. 

For instance: on Instagram, everyone expects visually pleasing photos or graphics. So even if you write a good caption, a quality photo is also needed. So, you need to learn their patterns and utilize them. 

3. Do not spam

Be careful that you don’t annoy the users. What we mean by this, don’t target a huge volume. Because it bears the risk of being irrelevant to some of the audiences. 

Don’t flood with ads to potential customers. If you can create a good impression they’ll eventually buy from you. Keep patience. 

4. Don’t spend aggressively

Always be mindful of your budget. Spending aggressively for ads or promotions doesn’t guarantee you leads. Maintain a proper budget and see what’s working and what’s not. 

Keeping track of your efforts can help you understand what to change. Spend wisely.

5. Know your priorities

We know everyone dreams of their business to spread around the world. But you have to decide your goals rationally. 

Being aware of your abilities and finding relevant leads should be your focus. There are many tactics to follow but you gotta build your strategy according to your priority.

To be specific, not every brand needs to livestream, not every brand needs to perform social media stunts to collect leads. Choose the relevant strategies.

Wrap up

Social media can be your dependable lead generation platform as it ensures you reach the broader audiences of your niche. Utilizing the best out of social media where your customers hang out is what you should aim for. 

Harness the strategies that are mentioned in the blog and you’ll see the results. Keep track of your goals and improvements. 

Your leads are the future of your business. Don’t just stop at collecting leads. You also need to: nurture your leads, followed by lead conversion.

Comment below to express your thoughts on social media lead generation. What strategies are you following?