Likert Scale Examples, Templates, and Response Options for Surveys
Let’s start with an interesting fact I learned while writing this blog post. So, while I was typing, I noticed that autocorrect was suggesting I capitalize the “L” of Likert chart. This got me curious, and I discovered it was because this crucial survey tool is actually named after the scale’s inventor, Rensis Likert, a social psychologist who wanted to come up with an effective way to measure people’s opinions.
Since then, knowing whether your users like your brand hasn’t been enough anymore. You need to know how much or how little they like it. That’s where a Likert scale’s specialty lies. It brings you the measurement of your users’ satisfaction, opinion, experience, and whatnot.
Let’s see what a Likert scale means with different types of examples, templates, response options, analytics, and how to create a Likert scale tailored to our requirements.
What’s a Likert scale
A Likert scale is a rating scale used to measure survey participants’ opinions, attitudes, motivations, and more. Likert scales with 4-7 answer options per question are popular and frequently used.
Ideally, the responses are broken down in a Likert scale with more options. That means, instead of contrasting options such as like/dislike, there are more flexible options that range between extremely like and extremely dislike, including a neutral/not sure option.
This makes it easy for participants to answer a question that they couldn’t answer with a simple good/bad otherwise. For example, they might feel it’s better than good or below average, but not bad, etc. This is where a Likert scale with a wider range of options proves to be really helpful.
Moreover, Likert scales come in handy for large-scale feedback, since the result is a mathematical calculation, and you don’t have to rely on text inputs for insight. Once you get used to Likert scales, you’ll find that you’re taking more data-driven decisions, leading to fewer errors in your strategies. And the cherry on top is, you can tailor your Likert scale response options to fit any survey question of varying nature.
Likert scale examples with response options
Likert scales are categorized based on the number of response options they have. So there can be a 2-point to a 10-point Likert scale or even beyond that. Here, we’ve listed some sample response options for different types of Likert scales based on the nature of the questions.
Response options for 2-point Likert scales (dichotomous scales) are as follows:
| Agree Disagree | True False | Yes No |
Response options for 3-point Likert scales are as follows:
| Opinion: More than I would like About right Less than I would like | Quantity: Too much About right Too little | Likelihood: Extremely Moderately Not at all |
Response options for 4-point Likert scales are as follows:
| Frequency: Most of the time Some of the time Seldom Never | Agreement: Strongly Agree Agree Disagree Strongly Disagree | Probability: Definitely won’t Probably won’t Probably will Definitely will |
Response options for 5-point Likert scales are as follows:
| Comparison: Much better Somewhat better Stayed the same Somewhat worse Much worse | Opinion: Strongly Agree Agree Undecided Disagree Strongly Disagree | Rating: Very High Above Average Average Below Average Very Low |
| Quality: Excellent Above Average Average Below Average Very Poor | Quality: Very good Good Fair Poor Very poor | Likelihood: Extremely Very Moderately Slightly Not at all |
| Frequency: Almost always Often Sometimes Seldom Never | Satisfaction: Very satisfied Satisfied Neither Dissatisfied Very dissatisfied | Importance: Very important Important Fairly important Slightly important Not important |
Response options for 6-point Likert scales are as follows:
| Opinion: Completely Agree Mostly Agree Slightly Agree Slightly Disagree Mostly Disagree Completely Disagree | Frequency: Always Very Frequently Occasionally Rarely Seldom Never | Quality: Poor Fair Good Very Good Excellent Exceptional |
Response options for 7-point Likert scales are as follows:
| Likelihood: Almost Always True Usually True Often True Occasionally True Rarely True Seldom True Never True | Quality: Far Below Moderately Below Slightly Below Met Expectations Slightly Above Moderately Above Far Above | Satisfaction: Very Dissatisfied Moderately Dissatisfied Slightly Dissatisfied Neutral Slightly Satisfied Moderately Satisfied Very Satisfied |
Besides, you can ask users to express their opinion through a range of numbers (1-5/1-10, etc.), where the highest number represents the highest level of positive sentiment and the lowest number represents the lowest level of negative sentiment.
Calculating the mean & percentage value from a Likert scale
The mean value is your basic rating. Suppose you have a Likert scale with a rating field, such as the one below, and you assign values to the options as shown here.
| Q. How would you rate us? Option A: High = 5 Option B: Above Average = 4 Option C: Average = 3 Option D: Below Average = 2 Option E: Low = 1 |
Your mean will be the number of stars you obtain out of 5. Here’s the formula:
| (Number of respondents who rated five * 5 + Number of respondents who rated four * 4 + Number of respondents who rated three * 3 + Number of respondents who rated two * 2 + Number of respondents who rated one * 1) / Total number of respondents |
The calculator below will show you your star rating and the percentage distribution of each rating.
Now that you see the power of a Likert scale, let’s see how to create one.
How to create a Likert scale on WordPress
Go to your WordPress dashboard, and install Fluent Forms if you haven’t already. Navigate to New Forms. Here, we’ll create a Likert scale form from scratch.
Add necessary fields to collect respondents’ contact/personal information.
Now, for the Likert scale part, you can use any field from the radio field, the star-rating field, the range slider field, the checkable grid field, or the net promoter score field.
We’ll be using the Net Promoter Score field for this tutorial to create a gym feedback Likert scale form.
Take as many fields as you need to fit all your survey questions.
Click the Net Promoter Score field and edit the Element Label to type in your question. Customize the promoter start and end text. Finally, save your form.
Here’s the form we just created.
You can click the Entries tab to view the form entries and analytics.
If you click Visual Report, you can see the percentage distribution of each question’s answers separately via a pie chart, a vertical bar chart, and a horizontal bar chart.
You’ll find the step-by-step guide to create a Likert scale using the checkable grid field here, and by this point, Fluent Forms should be pretty self-explanatory to you. If there are any issues, you always know where to knock!
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Likert scale templates
Let’s explore some fun Likert scale templates in this section and figure out where on our website we should put them to collect valuable user reviews. You’ll find a download button below containing all the templates.
Template 1
The Likert scale is created using the radio fields and optimized for event planner businesses. However, it can be customized for any product/service. There’s a 5-point and a 3-point Likert scale in this form.
Template 2
The emoji in this star-rating Likert scale changes dynamically based on the number of stars. You can embed this short, sweet form anywhere on your website or even as pop-up forms. Simply download this form from below, and edit the text to display your brand!
Template 3
This template uses the checkable grid field. It’s tailored to collect restaurant reviews; however, it can be customized to the needs of any business.
Template 4
This template uses a range slider field, so users can simply slide the handle to express their opinion. This ease of use offers a great user experience, and the rainbow color of the slider adds to its fun, interactive design.
You can download all the Likert scale templates/forms used in this blog with a single click from the button below. There’s a zip folder with 6 JSON files.
Tell us which of these templates you’d like to use. Once you download them, follow this guide to import the form to your site. Share your fun Likert scale ideas with us, and let’s make great forms together!
What’s next
Likert scales are easy to build, easy to use, and easy to analyze. To sum up, they’re unparalleled if you want an effective and successful way to gather insight from user feedback.
With every brand striving to provide the best customer support, this is your cue to stay ahead of others by integrating a Likert scale into your customer support strategies. In this blog post, we’ve covered what it means, how it’s used, examples, templates, how to create and calculate one, and more.
Simply create a Likert scale from scratch or download and customize a template. You know the next steps: wait for responses and get real insight into your products/services from real users. The much-needed vision and perspective we all deserve!
Let us know if you face any issues setting up the forms or templates, and don’t forget to share your win with us. Happy surveying!
Sarika writes for Fluent Forms and loves to offer insights into small businesses. She’s curious and enjoys discussing ideas, interests, and perspectives. In her free time, she’s either marvelling at architectural beauties or trying different cuisines.
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