Send Notifications From WordPress with Twilio

Marketing is a tale as old as time. But it’s an ever-evolving field where old tactics can stand strong while giving new trends enough space to rise up spontaneously.

Hence, if you are to survive in the world of marketing, you need to be adaptive and knowledgeable. You need to make connections between even the most seemingly random things. Twilio integration is one great tool that connects two such seemingly different platforms. You can use it to effectively send SMS notifications to your users or subscribers.

Why do people use SMS notifications?

SMS notifications are basically used as a way of sending various messages like promotional messages to unique users through text messages. Users who have provided their contact number can get offers, updates, alerts, etc., on the go.

The open rates of SMS are significantly higher than that of emails. This is why many marketers presently opt for text messages for running their campaigns. Moreover, it is also a great medium to notify your users of the latest development. But you will need to have the best tools if you wish to interoperate between different networks. And here comes, Twilio integration.

Twilio

Twilio is basically a cloud communication platform. It provides users with a solution to make phone calls, send texts, and even perform other communication functions through APIs. This helps you nurture relationships with your customers and make valuable sales.

The phone system and web-based applications are two completely different platforms with their own sets of protocols. Twilio connects the carriers and the internet, allowing people with a broader ecosystem. This opens up tremendous possibilities for cross-platform marketing or to keep their users updated.

Why Fluent Forms? 

Fluent Forms is one of the most lightweight form-builder plugins in WordPress. It lets you create excellent forms for your WordPress website. It provides a ton of fantastic features to meet your data collection and lead generation requirements.

Fluent Forms allows you to design a wide range of forms, from simple contact forms to more advanced payment forms.

The key features of Fluent Forms are – 

• 60+ input fields to collect any type of information 
• Numeric calculation to create forms with calculators 
• Multi-step forms to break long forms into multiple steps 
• Conversational forms to provide a better form-filling experience 
• Advanced post creation to collect user-generated content 
• Conditional logic to show/hide input fields based on user behavior 
• Integration with popular payment gateways to collect payments and donations 
• Spam protection using hCaptcha, reCAPTCHA, Turnstile, Honeypot, Akismet 
• Quiz and survey with advanced scoring 
• Advanced form styler to align form with your brand identity 
• Custom CSS and JS to create more advanced forms 
• Export entries in CSV, Excel, ODS and JSON format 
• PDF add-on to turn form submissions into PDF files 
• Form scheduling and restriction based on different rules 
• Double opt-in confirmation to ensure efficient data collection 
• Email notification after form submission 
• Conditional confirmation to show confirmation messages based on predefined conditions
• Advanced form validation to accept eligible submissions 
• Fully responsive and accessible to ensure inclusivity
• 55+ integrations to expand core functionalities

Currently, more than 500K websites use this form builder plugin, and the number is constantly growing. Although the free version of Fluent Forms can handle most of your basic needs, the Pro edition further pushes the limit. 

Fluent Forms Twilio integration

There are 35+ integrations that expand the usability of this WordPress plugin even more. Twilio integration is one innovative way in which you can incorporate your lead generation strategy and marketing campaign.

Integrate Twilio with Fluent Forms in 3 steps

To integrate Twilio with Fluent Forms, you have to follow the steps below – 

1. Enable Twilio integration
2. Set up SMS notification
3. Create a feed

These steps are elaborated for you below. 

Step 1: Enable Twilio integration

Now that you have installed Fluent Forms head to the Integrations. Scroll to the Twilio module or use the search bar.

Toggle on the button to Enable the module.

Step 2: Set up SMS notification

After enabling Twilio integration, go to the Global Settings. Next, from the left sidebar, go to Configure Integrations and select Twilio.

You’ll be asked to set up the SMS provider information. Fill in details like Account SID, Auth Token, etc. You will get these data from your Twilio account. All you have to do is copy the details from your account and paste them on the Fluent Forms dashboard. Provide the sender number as well. Don’t forget to click on Save Settings.

Step 3: Create a feed

Next, you’ll need to create a new feed. Hover over your form and go the Settings. Then select Configure Integrations from the left sidebar. By clicking on Add New Integrations button, you’ll get a dropdown of all the active integrations.

Select SMS Notification by Twilio. You will have to configure the settings. Name your Twilio feed, define the message and number. Moreover, you can also deploy conditional logic if you want. Lastly, check if you want to enable this feed before creating the SMS notification feed.

To conclude

The telephony network and the internet are two super-strong platforms. And if there is a way you can connect the two, you should definitely make the best use of it. Twilio integration goes beyond the limitations of specialized servers, software, facilities, equipment, and protocols and provides you with an optimum solution where you can have the most of both worlds.

Integrate Twilio with the most lightweight WordPress form builder, Fluent Forms, for a better marketing experience. And while you are at it, check out this list of the best essential plugins for a complete WordPress experience.

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