10 Best WordPress Lead Generation Plugins for 2023

Prema Anjum . November 7, 2022 . 10 minutes
WordPress lead generation plugins

Are you looking for the best lead-generation plugins for your WordPress website? You have come to the right place, then! When you do any online business or maintain blog posts, the people who come to your site aren’t going to stay forever. 

So, it’s important to do something to either keep them longer on your website or remind them to come back and buy something from you. The best way to do this is with the best WordPress lead-generation plugins.

In this article, we’ve discussed the ten best lead generation plugins in WordPress. Keep reading!

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What is lead generation, and why do you need it for your business?

You have to generate revenue as efficiently as possible. And to do that, you must create a data-driven sales culture. Data trumps intuition.” – Dave Elkington

In digital marketing, lead generation is a process of turning your website visitors into customers. It’s important for all types of businesses. Everything is connected with lead generation, from crafting email newsletters to sales or chatbots. And using the right lead generation method or tools can help you to get more clients and make faster sales to grow your business.

Quality of a lead generation plugin

Lead generation plugins
Best lead generation plugins in 2022

An ideal lead generation tool will help you to collect emails, and other details of your potential customers, convert them into your clients and build a strong relationship with them. Some mandatory features of a lead generation plugin are:

  • Various optin options: A perfect lead generation plugin will let you use multiple optin types, such as pop-ups, lightboxes, full screens, floating bars, etc.
  • Targeting categories: Floating your visitors with too many popups or lightboxes can turn them away with the right targeting.
  • Easy integration: A good WordPress lead plugin will allow you to integrate with all the major email marketing services smoothly.
  • Seamless management: These tools should let you segment your workflows to maintain an organized working process and remove the hassle of manual workflows.

All in all, WordPress lead generation plugins should help you to divert your website visitors into sales. Now, let’s take a look at some of the best WordPress lead-generation plugins to grow your business.

Best WordPress lead generation plugins

Here, we have categorized the list of lead-generation plugins as follows.

  1. Form builder for lead generation
  2. Widget builders for generating leads
  3. Email marketing automation tools in lead generation
  4. Generate leads with all one marketing tool

Now, let’s see which tools we’ve selected for the classifications.

Fluent Forms

Fluent Forms, WordPress
Fluent Forms

Fluent Forms is one of the most powerful form builders in the WordPress community. The plugin has many amazing features and functionalities to make the form-building process much easier for you. From creating quizzes to collecting payments, and conducting surveys to making medical intake forms, crafting any contact form with Fluent Forms is just a piece of the pie. Some notable features of the plugin are:

Its third-party integrations include over 40 tools from different platforms, like Mailchimp, Moosend, CleverReach, ClickSend, Discord, Trello, FluentCRM, Slack, Salesflare, Pipedrive, OnePageCRM, Insightly, AmoCRM, etc. and more. That means you can collect your client emails through the advanced forms and set your workflow with the integrations of Fluent Forms. It can be email marketing, project management, or anything.

Besides, Fluent Forms has five different payment options to collect payments for your website. They are:

  • PayPal
  • Stripe
  • Mollie
  • Razorpay
  • Paystack

More so, it also provides coupon codes, subscription payment options, and many other fields to collect payments. All in all, Fluent Forms can work as a complete solution for your WooCommerce business website or online business.


Fluent Forms asks for a very small amount compared to its functions and qualities. It has two different packages for its users. One is monthly, and the other is yearly. A preview of the packages is given below.

Single Site License

$59 $79

$59 $63

1 Domain License
1 Year Plugin Update
1 Year Priority Support 
All Features Included 

super saver

Agency License

$59 $159

$59 $127

5 Domains License
1 Year Plugin Update
1 Year Priority Support 
All Features Included 

Unlimited License

$59 $299

$59 $239

Unlimited Domains License
1 Year Plugin Update
1 Year Priority Support 
All Features Included 

*Grab this amazing offer, and get up to 40% OFF on your first-year license.

Single Site License

$249 $349

$249 $279

1 Domain License
Unlimited Plugin Update
Unlimited Priority Support 
All Features Included 

super saver

Agency License

$449 $599

$449 $479

5 Domains License
Unlimited Plugin Update
Unlimited Priority Support 
All Features Included 

Unlimited License

$799 $899

$799 $719

Unlimited Domains License
Unlimited Plugin Update
Unlimited Priority Support 
All Features Included 


WordPress plugins, WordPress lead generation theme, icegram

Icegram is a popular popup maker WordPress plugin that helps online business owners to grow their email lists smoothly. The plugin has various unique features like badges, stickies, ribbons, fullscreen overlay, sidebar panels, etc. Some core features of the plugin are:

  • Beautiful popups
  • Welcome bars
  • Ready templates
  • Slide-ins
  • Exit-intent campaigns
  • A/B testing
  • Call-to-action targeting feature
  • Advanced Targeting
  • Actionable reports

Besides, you can automate an intuitive workflow for free with the plugin. You can target your customers with the help of exit-intent marketing, and with available reports of Icegram, you can provide the most relevant content to your customers.


Icegram has different bundles for its users. You’ll buy only when you need it. It has a super saver package that comes in only $99.


Brave builder, popup plugin, wordpress lead capture, wordpress lead generation plugin free
Brave builder

Brave is the most powerful and built-in widget builder in WordPress. You can make sidebars, popups, lead-generating plugins, and sticky bars and convert your visitors into clients. Some intuitive functions of the plugin are:

  • Drag and drop
  • Conversion widget
  • Visual editor
  • Advanced forms
  • Custom code
  • Easy Targeting
  • Analytics

With the designed elements, you can make any popups, panels, lightboxes, modals, dialogue, boxes, etc. All in all, its Woocommerce integration will let you increase your store’s up-sell, cross-sell, or related products popup.


Brave builder gives three different yearly packages, Brave Pro, Brave Mega, and Brave Ultimate, which will cost you $59, $99, and $199 from your wallet.


email marketing, CRM, lead generation plugin

FluentCRM is WordPress’s fastest and easiest email marketing, newsletter, and CRM solution. The plugin can build your email lists, manage customer relationships, create funnels, and send email campaigns from scratch. It will help you to collect leads, automate emails, display subscription forms, and send email newsletters all inside WordPress. Let’s see some fundamental features of the plugin.

  • Schedule email campaigns
  • In-detailed campaign reports
  • Automation
  • Track performance
  • Add images
  • Integrated opt-in forms
  • Built-in analytics

On top of that, you can send your marketing emails by using tags, lists, or even excluded contacts. Besides, you can view your full business insight by using charts, graphs, and widgets right from the FluentCRM dashboard.


FluentCRM comes in three different annual packages. They cost $129 for 1 domain, $249 for 5 domains, and $499 for 50 domains.


lead generation plugins, mailoptin, popup builder

MailOptin is a proper lead-generation plugin for customer acquisition and marketing. It generally comes with popup and newsletter features. The plugin is rich in displaying signup forms, notification bars, in-post subscription forms, targeted messages, etc. Some main functionalities of the plugin are:

  • Elementor drag and drop editor
  • Lightbox and popup opt-in forms
  • Sidebar/widget optin forms
  • Spam protection
  • Exit-intent popups
  • Slide-ins

Moreover, the tool stores lead along with important data like the conversion point, conversion time, etc. In a nutshell, it provides far more information than a regular lead-generating plugin.


MailOptin has three different packages, Standard, Pro, and Agency. The standard package price is $89, the pro package is available at $199, and the agency license is $399.


email marketing, plugin, lead generation

MailPoet is an email marketing tool in WordPress that lets you get subscribers easily and send different types of newsletters from scratch. You can use the plugin to create, send, manage, and grow your email campaigns effortlessly. Some noteworthy features of the plugin are:

  • Pre-built templates
  • Manage subscribers list
  • Multi-condition segmentation
  • Engagement statistics
  • Behavior-based segmentation

More so, the plugin is GDPR-compliant, can send automated welcome emails, provides support via knowledge base forums and community, can maintain your sender reputation, and improve engagement levels with automated bounce and complaint handling, etc.


MailPoet has monthly and yearly plans in three different bundles: Starter, Business, and Agency. The starter pack is free for both annual and monthly terms. Business and Agency bundles ask for $10, $30 monthly, and $9, $26 monthly in the yearly plan that will be billed annually.

JetPack CRM

CRM tool, automation plugin, lead generation plugin, wordpress
JetPack CRM

JetPack CRM is an extendible and adaptable tool in WordPress. It lets you make quotes, invoices, and transactions against contacts. The plugin comes with some useful features that impress customers. Some noteworthy features of the plugin are:

  • Dynamic segmentation
  • Invoices
  • Contact forms
  • Third-party integrations
  • Quick Filters
  • Payment modules
  • Custom fields

JetPack CRM is very simple but practical to use. You can use it for your eCommerce sites. Besides, the tool can work as a payment gateway by using its Stripe and PayPal extensions. All in all, it’s an easy-to-go payment management tool for your business.


JetPack CRM has three different packages for monthly payments, but they are billed annually. Bundles names are Reseller, Entrepreneur, and Freelancer. They cost $5.40, $17, and $11 monthly.


wordpress lead generation plugin free, wordpress

Hustle is the ultimate plugin for creating a mailing list and converting website traffic. This tool made the lead generation process a whole lot easier with simple set-up optin forms, pre-built templates, and targeted popups. Here are the core features of the tool:

  • Popups
  • Widgets
  • Slide-ins
  • Custom content ads
  • Embeds
  • Third-party integrations
  • Spam protection

Overall, the plugin can turn your visitors into loyal subscribers, popups, and social sharing. Besides, the Hustle templates are modern and minimal, which lets you design quickly. More so, with the exit-intent popups, you can catch visitors before they leave your form.


As Hustle is a membership plugin of WPMUEV, you’ll get the mother product at four different monthly packages, like Basic, Standard, Freelancer, and Agency which costs $7.50, $12.50, $32.50, and $82.50 respectively.

Thrive Themes

lead generation plugins.lead generation wordpress plugins, wordpress
Thrive Leads

Thrive Themes is one of the popular popup plugins in the WordPress community. It provides some amazing tools for WordPress users to make pop-ups and themes for their email campaigns. With the plugin, you can make beautiful email optin forms, lightbox popups, yes/no multiple choice forms, etc. Here’re the main features of the tool.

  • Pre-built templates
  • Personalization and targeting
  • A/B testing
  • Advanced reporting and insights
  • Step opt-in form
  • Popup lightbox
  • Opt-in widget

Besdies, it offers SmartLinks & SmartExit to boost your conversion. Moreover, if you want, you can lock the contents of your forms for security. So, if you want to handle everything from your dashboard, then you can use this plugin as an OptinMonster alternative.


Thrive Themes’ quarterly price is $99, and the yearly price is $299.


HubSpot, WordPress, plugin

The HubSpot WordPress plugin is the all-in-one CRM (Customer Relationship Management) solution for your online business. You can access all of HubSpot’s marketing and lead generation tools without leaving your WordPress dashboard. Here are the top features of HubSpot:

  • Drag and drop builder
  • Page-level targeting
  • Live-chat
  • Easy segmentation
  • Built-in analytics dashboard
  • 300+ native integrations
  • Email marketing

HubSpot also provides forms and popups to help you connect with more customers. No matter how you connect with clients, HubSpot will automatically save their details on the HubSpot CRM’s dashboard. Besides, the plugin has hubs for each department, like marketing, sales, service, CMS, and operation. With the plugin, you’ll get every solution for your business.


You’ll get the first version of the tool in the WordPress community. The pro plugin’s price starts from $45 monthly, which is the Starter pack. It has two more bundles named Professional and Enterprise. The Professional package will cost you $800 monthly, and You have to pay $3,600 monthly for the Enterprise bundle.

Our pick

Most of the aforementioned tools come at a reasonable cost, and some are free. If you pick the right lead generation plugin from your business list, it’ll help you reach your target audience.

If you still have questions about which plugin to use, here’s our suggestion.

  • For the simplest, lightweight, yet robust, minimal-price, and complete solution plugin, choose Fluent Forms.
  • If you want a CRM automation tool, go for FluentCRM.
  • If you want to make some beautiful widgets on your website, and collect leads, select Brave builder.
  • If you want a high-converting plugin that costs a big amount for your large business, go for HubSpot.
  • If you want to focus on conversion only, take Thrive Themes.
  • If you want to generate leads for many sites, choose Hustle.

And that’s all we have to say about WordPress lead generation plugins! If you have any questions regarding this matter, comment us below.

Prema Anjum
Prema Anjum

Hello, This is Prema. I work as a digital marketer for Fluent Forms at WPManageNinja. When I am not playing with words, I go to explore nature.

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