7 Evergreen Inbound Marketing Tools You Should Utilize

We have already realized that shouting out loud about your products or services no longer works; it’s ineffective & people often find it annoying. Then an obvious question arises– what’s the latest trend in marketing approaches to selling something that people love?

Well, the savior is the inbound marketing that pulls people in like a MAGNET, a game-changing idea that’s all about building genuine and smooth connections with your audience by providing values. 

Inbound marketing is the playmaker that tells captivating stories, leaving people mesmerized and turning strangers into loyal fans! Interesting…ha? 

And guess what? We’ve got a list of incredible inbound marketing tools to share with you. From creating great content to understanding what your audience loves, these paid & free inbound marketing tools will make your customer smile & your business shine. 

So, get ready to explore the evergreen tools of inbound marketing that transform your marketing efforts forever and scale up your sales faster.

Let the journey begin with some basic concepts.

Understanding inbound methodology

Simply put, the inbound methodology is a theory of growing your business by establishing meaningful, lasting relationships with prospects and customers. The theory is all about valuing and empowering these people to achieve their goals at any stage in their journey with your brand. 

It’s no longer about pitching the Today Show. It’s about creating content that will attract the Today Show.

David Meerman Scott (@dmscott)

So, an inbound methodology is a strategic approach that revolves around the potential customer’s needs and preferences. And the methodology follows a THREE-stage process:

• Attract: The first stage is all about attracting the right audience by creating compelling content, such as blogs, videos, and social media posts, that resonates with them.
• Engage: Once you’ve attracted visitors to your website or social media channels, the second step is to engage them. This involves providing further value through informative content like Ebooks, checklists, etc. 
• Delight: The final stage of inbound methodology focuses on turning satisfied customers into brand promoters. Delighting your customers means going above and beyond to exceed their expectations.

What is inbound marketing?

Keeping it simple and straight: Inbound marketing is a practical execution of the inbound methodology. It involves various inbound marketing tools and strategies that work together to attract, engage, and delight your target audience. 

Here are some essential elements of inbound marketing:

• Content Marketing: Relevant & valuable content is the foundation of inbound marketing as well as lead generation.
• Social Media Marketing: Social media provides a great opportunity to engage with your audience. 
• SEO and Keyword Strategy: Optimizing content with relevant keywords helps gain rank on search engine result pages.
• Email Marketing: Email campaigns let you nurture leads and maintain ongoing communication.
• Marketing Automation: Marketing automation tools allow you to deliver personalized content and messages.
• Analytics and Data: Tools like Google Analytics help you understand what works best.

Now is the time to explore our list of evergreen inbound marketing tools.

7 inbound marketing tools you should utilize

For online businesses of any size, there is a huge scope for rapid growth with the help of inbound marketing tools. Nearly 70% of consumers want to learn more about the products/services from internet content than from traditional publicity. 

To conquer the internet there are lots of paid & free inbound marketing tools available. So, let’s explore some of the must-have tools of inbound marketing below–

1. Fluent Forms

Fluent Forms is a beginner-friendly WordPress marketing form builder that makes inbound lead generation effortless and enhances overall user experiences. 

Fluent Forms ranks top on our list of best inbound marketing tools because of its excellent user experience, customization, flexibility, and countless efficient features. Not only for inbound marketing but also it has a wide range of other usages. 

Let’s check some of the core features. 

• Easy drag-and-drop builder
• Advanced conditional logic
• Conversational form
• Engaging multi-step forms
• 50+ native integrations
• Spams protection
• Easy payment methods 
• Quiz module 
• Landing page
• Calculated fields, and many more. 

So, you may wonder how Fluent Forms can help you as an inbound marketing tool. Let’s see some of the use cases:

• Lead capture form: A lead capturing tool is a must for inbound marketing efforts, and Fluent Forms can help generate Leads seamlessly. 
• Newsletter sign-up form: These sign-up forms can be used to capture contact information.
• Event registration form: These forms can help you collect the participant’s information. 
• Contact Forms:  These can help potential customers to reach your business with inquiries or questions.
• Survey forms: Surveys can provide valuable insights into potential customers’ preferences and needs. 
• Application Forms: These forms can help as a tool for businesses offering services or memberships. 

Using Fluent Forms as your free inbound marketing tool can be a cornerstone for your marketing efforts.

Fluent Forms pricing

The best thing about Fluent Forms is that you can use it for FREE with lots of essential features enabled. And for advanced users, there are different premium plans available.

Visit Fluent Forms Website

2. Independent Analytics

If you’re spending a lot of money and effort on gaining inbound traffic, you’ll want to measure it accurately too, and that’s where Independent Analytics can help.

Independent Analytics is a free analytics plugin made for WordPress that adds fast and easy to use statistics into your WP dashboard. Using it, you can find all of your site’s traffic sources and compare them by visitors, bounce rate, session duration, and more.

The filtering system makes it easy to dig into your data and create reports on specific groups of referrers, like search engines or social media websites. There’s even a “visitors growth” metric, which lets you quickly sort your traffic sources by those growing the fastest.

Some other great features include:

• Customizable and saveable reports
• One-click CSV & PDF exports
• A beautiful and user-friendly dashboard
• Geographic and device data
• Dashboard widget and stats in the Posts menu
• The ability to share access with other users

Pricing

Independent Analytics is completely free to use no matter how many visitors your site gets. You can get even more functionality with Independent Analytics Pro, which adds powerful features like click tracking, eCommerce integration, real-time analytics, and more.

3. SEMrush

SEMrush is an all-in-one inbound marketing tool that can significantly improve your digital marketing efforts.

SEMrush is widely known as a leading competitive research and digital marketing tool that provides a complete suite of features to assist businesses optimize their online presence. 

With a focus on search engine marketing(SEM), SEMrush offers a variety of tools to conduct keyword research, competitive study, website audits, and track search rankings. 

Beyond SEO, SEMrush also covers:

• Keyword research & analysis
• Backlink research
• Competitor research
• On-page SEO checker
• Content marketing toolkit
• Social media management
• Site Audit, and more

SEMrush pricing

There are three plans available, and you can choose to pay annually so you can get a great discount. 

Get started with SEMrush

4. Yoast SEO

In the digital marketing industry, almost everyone knows Yoast as one of the most powerful inbound marketing tools, particularly for SEO. Bloggers, marketers, and website owners all over the world use this tool to enhance their business online.

This user-centric WordPress plugin provides valuable insights and optimization suggestions to improve your website’s search engine rankings and overall visibility. 

Yoast SEO can significantly boost your inbound marketing efforts and help you reach a broader audience. With these awesome features, you can:

• Optimize for on-page SEO
• Do keyword optimization
• Analyze content readability
• Get internal linking suggestions
• Generate XML sitemap
• Preview social media
• Focus on Mobile Optimization and many more

Yoast pricing

Yoast is widely popular for its free services on WordPress. You can use almost every feature for free. However, Yoast has a premium plan also.

Visit Yoast Website

5. SureTriggers

Now, how about automating your inbound marketing efforts? SureTriggers is a tool that can significantly enhance inbound marketing by automating repetitive tasks and streamlining data flow. 

For example, when a user fills out a contact form on your website or subscribes to a newsletter, SureTriggers can trigger actions like adding their data to a CRM, send a personalized follow-up email, and update a spreadsheet for tracking it further. This kind of automation not only saves time but also ensures timely and consistent lead nurturing. 

By integrating various marketing tools and platforms, SureTriggers empowers businesses to deliver a seamless and personalized experience to potential customers, boosting engagement and conversions. 

With this excellent tool, you can; 

• Create automated inbound marketing workflows
• Connect hundreds of apps with each other
• Send automatic emails based on various triggers
• Collect data for future email marketing campaigns
• Get deep insights from analytics
• Effieciently manage not one but many inbound marketing campaigns
• Track campaign performance

SureTriggers Pricing

You can start for free with several options to upgrade starting from $9/month. 

6. FluentCRM

FluentCRM is the fastest and most seamless email marketing, newsletter, and CRM solution plugin for WordPress. 

With this inbound marketing tool, you can build your email lists, segment, manage customer relationships, create funnels and run email campaigns efficiently.  

In your inbound marketing efforts, this tool will effectively assist you in collecting leads, automating your emails, displaying subscription forms to the users, nurturing your leads, and whatnot. 

Let’s check what FluentCRM offers. You can:

• Schedule your email campaigns
• Prepare professional campaign reports
• Automate your overall marketing efforts
• Track campaign performance
• Add images
• Integrate opt-in forms
• Utilize built-in analytics

Additionally, you can see your full campaign insight by using charts, graphs, and widgets straight from the dashboard.

FluentCRM pricing

FluentCRM also provides an awesome free solution for WordPress users. You can go for premium plans that offer extensive functionalities.

Visit FluentCRM

7. Canva

Canva is a game-changer in the design and marketing industry. It made the complex job of graphic design easy and efficient. Thus, this is one of the best inbound marketing tools you should use to get your job done.

This user-friendly inbound marketing software is powering thousands of businesses of all sizes. It helps to create visually stunning and engaging content without any advanced design skills. 

There are several thousands of pre-built templates available that make Cava a go-to inbound marketing software for anyone. 

In your effort to attract, engage, and convert people, Canva can be the most affordable and effective solution. With this excellent tool, you can:

• Create visually appealing content
• Keep brand consistency
• Do social media marketing
• Make stunning infographics
• Visualize data
• Create email newsletter
• Craft attractive lead magnets
• Design your landing page

To create professional graphics without the help of a professional graphics designer, Canva can be your friend in need.

Canva Pricing

Canva is a freemium inbound marketing tool that can help you create stunning graphics in no time. 

Visit Canva

8. Asana

In the project management sector, Asana is a big tool that can revolutionize your inbound marketing efforts. Asana offers a centralized platform for teams to collaborate, plan, and manage any sort of marketing campaign seamlessly. 

Asana can help streamline your inbound marketing activities, enhance team productivity, and drive better results. 

With this excellent tool, you can:

• Plan your project efficiently
• Manage your content marketing effort
• Operate social media campaigns
• Coordinate email marketing
• Nurture your inbound leads 
• Track the campaign’s performance
• Integrate lots of other marketing tools

Using Asana can help you navigate all the ongoing tasks and projects easily and become a smart marketing manager. 

Asana Pricing

Asana has different plans for different needs. You can get started for free with their basic plan. 

Visit Asana

9. Google Analytics

Google Analytics is an official tool of Google. The best thing about this tool is that it is completely free to use.

This is one of the best inbound marketing tools you can’t avoid using. With Google Analytics you can get valuable insight into website performance, user behavior, and many more.

Google Analytics can assist you in understanding your audience. It can also help you track marketing campaigns. Additionally, it can help you in making decisions for your business website, e-commerce store, or blog.

With this awesome inbound marketing tool, you can do: 

• Comprehensive Website Traffic Analysis
• Audience Segmentation and Demographics
• Track Source and Campaign Performance
• User behavior flow analysis
• E-commerce tracking
• Goal tracking
• Conversion analysis
• Real-time site monitoring
• Mobile app analytics, and more.

If you aren’t leveraging the power of Google Analytics, you are missing out on a lot. Improve your inbound marketing efforts with Google’s very own Analytics.

Google Analytics Pricing

You don’t have to worry about the expense, this tool is completely free of cost.

Visit Google Analytics

We are done with our list, but how exactly these inbound marketing tools can benefit your marketing efforts? Let’s have a quick discussion.

Benefits of inbound marketing

No question that there are countless advantages associated with inbound marketing for any business. Though not all, here are some of the most important benefits you can expect from inbound marketing using tools.

• Increase your ROI: No doubt, inbound marketing ensures a higher ROI than outbound marketing.
• cost-effective: As inbound marketing is an online strategy, it costs less to implement than any other marketing strategy. 
• Work for companies of all sizes: Companies of any size can utilize this magical marketing strategy to grow their business. 
• Offer real value to customers: Inbound marketing is all about prioritizing customers over just selling. 
• Attract qualified leads: You create content and someone finds it helpful and becomes interested in your brand, and that’s how inbound leads are qualified leads. 
• Lead scoring: Scoring helps confirm the leads your sales agents follow up with are more qualified when they reach out to them.
• Save time & effort: Inbound effort can be automated with tools that save time and effort significantly.
• Allow integrated campaigns: Inbound marketing lets you run integrated campaigns, utilizing various strategies across diverse platforms.
• Measure effort: You can easily measure your marketing efforts; revenue, traffic, conversion, engagement, and almost anything. 
• Make lead nurturing a team effort: One way that Inbound confirms a lead gets the best service is by giving campaign visibility to the whole team.

Inbound marketing tools: Final thoughts

Certainly, inbound marketing is not just a passing trend that means to vanish over time; it’s a powerful method that adapts to the dynamic landscape of the digital world. With its customer-centric focus and a set of incredible tools at your disposal, you can attract, engage, and delight your audience very efficiently. 

Keep in mind that the benefits of inbound marketing are boundless – from boosting your return on investment(ROI) to saving time and effort. 

By utilizing the industry’s best inbound marketing tools like Fluent Forms for lead generation, SEMrush for digital insights, Yoast for optimizing your content, Asana for smooth project management, and FluentCRM for nurturing your leads, you’re well-equipped to win your audience.

Also, don’t forget the irreplaceable Canva, turning your graphics into works of art so fast, and the insightful Google Analytics, guiding your marketing decisions with data-driven accuracy.

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