10 Best Wicked Halloween Marketing Ideas for Your Online Store!

Halloween is coming close! So, it’s time to get ready for the Jack-O’Lantern, trick or treat, candy bags, spooky costumes, visit haunted houses, and listen to scary stories.

But for eCommerce business owners, it’s time to get tensed and excited simultaneously. Because this is the peak time of the year to make the highest sales.

So, you need some good Halloween marketing ideas for your website. Otherwise, you’re gonna lose while others will win big sales.

Let’s talk about the ten best Halloween online marketing ideas to help you make a big fortune this year.

History of Halloween

Halloween is celebrated on the 31st of October every year. People celebrate the day by going to church, praying, carving pumpkins, and children like to pass the evening by wearing scary costumes and watching horror movies. It’s mostly celebrated in western countries with different beliefs but concerning its origin. 

Halloween means holy evening or All Saints Day. In the eighth century, saints were honored by celebrating All Saints Day. The vigil meaning of the event is All Hallows Eve, which came to know as Halloween.

In Ireland, it was called Samhain, the summer’s end. The feast was celebrated by people wearing terrifying costumes and doing bonfires at night. People believe 31st October is the night when spirits from other worlds visit the living world every year. So, they did the carnival to keep spirits away.

Additionally, the festival was held at the beginning of the cold winter and the end of the harvesting season. Celtic people used to celebrate the day by praying at the church and lighting bonfires at night to prevent themselves from any harm from ghosts.

Halloween sales stats over the past years

Here is a visual representation of planned annual expenditure on Halloween in the US from the year 2005-2021.

From the graph, we can conclude that the expenditure on the annual occasion increases as the year passes. It clearly means that the expenditure is because of good sales throughout the campaigns.

Halloween marketing ideas to boost sales of online stores

Researching the previous years’ marketing stats and trends, we came across ten amazing Halloween marketing ideas to be followed to increase your eCommerce store’s sales & marketing opportunities. Let’s check out those.

1. Design a landing page that suits the Halloween theme

If you keep a WordPress website, then you must know about adding special themes or pages on websites for different occasions. Why? Because we already know that themes or landing pages increase conversion, generate data and insights, grow credibility, improve brand awareness, and more. 

A perfect good-looking, and informative landing page for Halloween can grab your visitors and drag them to the process of making the final purchase. On top of that, you can add email newsletter signups, coupons, contests, and giveaways to make your page more resourceful and attractive. 

2. Promote your Halloween campaign with a killer banner/popup

Have you seen a small, beautiful popup banner at the top of WordPress websites for any special event or deal? These are option popups and can help you to uplift your sales or marketing campaigns smoothly. How? When you activate this optin banner on your website, it appears on all the pages of your website. 

As a result, your site visitors will see the banner on each website page constantly, no matter which page they’re scrolling. Correspondingly, it’ll create a sense of urgency in making a purchase, and you can easily uplift your Halloween sales.

3. Surprise your site visitors with ghoulish popup forms; but don’t scare them away!

An email list is one of the best resources to spread the word about holiday-related campaigns to your clients. But how do collect these emails? Well, there are many ways. But the best way is to add a popup form on your website days before the occasion. This form will ask for the client’s name, number, and email. That’s it!

Whenever a user enters your website, show them an optin popup. How? WordPress has tons of form builders to do this, but Fluent Forms would be the best option for you. We’ll show you how to design one with Fluent Forms at the end of this post.

4. Start tricky email campaigns

The power of email marketing always rocks harder than other marketing plans. According to Hubspot, 77% of marketers have seen an increase in email engagement throughout the year. So, if you’re looking for effective Halloween marketing ideas to increase sales, you should definitely use email campaigns.

Check out our article on the best email list-building strategies to craft an effective email marketing campaign. And if you already have a healthy email list at your disposal, don’t forget to go through the best Halloween email marketing strategies and ideas before you start sending emails!

5. Give your whole website and products a spooky vibe

Add some Halloween effects to your entire website to act a step further with your Halloween marketing ideas. There are many WordPress tools to help you out with that. Using those tools, you can add Halloween effects like horror fonts, bats, pumpkins, Jack o’ Lanterns, timer, and more on your website page. Some tools even assist you in animating effects, such as bats, pumpkins falling, a witch doing her magic spell, etc. Cool, isn’t it?

What’s the benefit of giving your website a spooky vibe? The answer is simple! To attract visitors and make their purchases from your site.

6. Offer your products with a creepy Halloween vibe

If you want to participate in the Halloween spirit, offering Halloween-related products to your customers is the best way of one of the top Halloween marketing ideas. For example, selling Halloween costumes is good if you have an online cloth store.

But what if you sell other products? Like WordPress plugins, tools, or software! Don’t worry! No matter what kind of business you run, you can always come up with spooky Halloween marketing ideas for your products. 

For example, you can offer Halloween-based accessories like stickers, make a bundle best selling products with a special discount, etc. Don’t forget to showcase the Halloween theme-based packaging for the bundles, stickers, or discounts.

7. Offer Halloween giveaway treats on your social media campaigns

Social media platforms are used by one-in-three people in the world. So, sharing your Halloween sales, campaigns, or even Halloween marketing ideas on social media can be a great way to get more traffic to your website and increase sales.

There are tons of ways to do social media marketing. For example, you can throw a competition or contest among your followers, host a giveaway by offering some good products of your business or ensure them a follow back to their channels. That way, it will enhance your Halloween deal season marketing and increase your brand value to others. Try WP Social Ninja, a one social media plugin to collect social feeds, user reviews, and social chat widgets on your website to enhance your social media marketing experience.

8. Host special online trick-or-treat events on your website

Offer online Halloween events on your website to enhance your site visitor’s experience. For example, you can add a trick-or-treat spin, a wheel of fortune spin, Jack O’ Lantern to exchange offers, etc., for your WordPress landing page to give your visitors a unique, enjoyable experience when browsing your website. More so, you can offer some coupon codes to offer your clients discounts. As a result, the conversion rate of your website will increase.

9. Collaborate with other businesses

Look for other businesses if they are planning anything for the last week of October. It can be exchanging products, services, link building, sponsorship, or many other things. Choose yours according to your field.

Suppose you have a WordPress website with some amazing tools and plugins. Now you want to grab some backlinks for your website. Halloween it’s the best time to do that. You can start an email campaign from now on to connect with other businesses.

10. Make your website mobile-responsive

Recently, clients have preferred to communicate or make any purchase via their mobile phones from anywhere, anytime. Online shoppers make them efficient to make any purchase with their mobile devices rather than desktops.

Since the percentage the mobile device users is increasing every day, you must design a mobile-responsive website to avoid all the risks. This will smoothen your client’s buying journey, especially in the deal seasons. Because on these occasions, people look for products at a special discount they were waiting for the whole year. A mobile-friendly landing page can make customers choose fast and buy from your website.

Start pre-advertising

All the above-mentioned Halloween marketing ideas except the “website landing page” need to start before the date of the Halloween celebration because people tend to buy before the occasion to wear or use them on the event day so start preparing your Halloween campaign early to grasp the clients.

You can spread awareness of upcoming sales through social media, email marketing campaigns, blogs, or your website decorations.

Now that we have the Halloween campaign ideas, let’s check out how to make a pop-up form with a WordPress form builder. We’ll be using Fluent Forms for that.

Meet Fluent Forms – the smartest form-builder plugin

Fluent Forms is one of the powerful form builders with amazing features and functionality. Its drag and drop nature and sleek interface made it popular among users. Fluent Forms comes with more than 55 input fields, dozens of pre-built templates, and 50+ third-party integrations, including payment options. You can create any type of form with the plugin. 

Its noteworthy features are conversational forms, quiz module, range slider, net promoter score, multi-step field, conditional logic, global styler, signature add-on, PDF generator, GDPR field, reCaptcha, hCaptcha, email notifications, and more.

Now, let’s make a ghoulish form with it.

Go to your WordPress dashboard and install Fluent Forms.

Once the free version of Fluent Forms is installed, upgrade to the Pro version. Now go to Fluent Forms Pro from the left sidebar of your WordPress dashboard and click on the Add New Form button.

You can choose from the dozens of templates or go for the blank one to start from scratch. We’re opting to start the form-building from scratch.

Now, let’s rename our form to Subscription Form by clicking on the top left corner of the form editor interface.

Then drag and drop necessary fields from the Input Fields section on the right sidebar. We’re adding Name Fields and Email for this subscription form.

Save the form by clicking on the Save Form button.

Let’s see the form preview from the Preview & Design section.

Here is the preview.

You can make your form aesthetically beautiful by customizing it with the Advanced Form Styler. You can either choose a template from Form Style Template. We’re going for the Modern (Light) option.

Then click on the Custom (Advanced Customization) button to further customize your form.

You can customize the Label Styles, Input & Text Area, Placeholder, Radio & Checkbox Style, and Submit Button Style. We’re changing the Label Styles color and the Placeholder color.

From the Misc section, you can change the Container Styles, Asterisk Styles, Inline Error Message Styles, After Submit Success & Error Message Styles separately. We’re changing the background color of the form.

Lastly, from the Import tab, you can import any previously designed from’s template. Click Save Settings when done.

Now, move on to the Settings & Integrations section of the form. Here, you can set the form confirmation messages, enable double optin confirmation and tweak a whole lot of configuration settings.

You can set email notifications to get notified every time someone fills out the form. For this, go to Email Notifications from the left sidebar of Settings & Integrations tab.

To make sure your emails are delivered smoothly, set up FluentSMTP beforehand.

Finally, let’s publish the form. If you want to publish your form on a page, go to Pages > Add New Page from the left sidebar of the WordPress dashboard.

Give the page a title. In the block editor’s blank area, click the plus (+) sign or insert a forward slash (/). Then, in the search box, write Fluent Forms and select the form from the dropdown menu.

Hit the Publish button. he form in any blog post.

Halloween celebration for all!

Those days are gone when Halloween was celebrated only at our home with lighted candles and pumpkins. Today, businesses are joined to take advantage of this by arranging parties, get-togethers, and picnics to kick out the darkness of the event.

We hope you found this article informative for your upcoming Halloween deals and campaigns.